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- The ability to acquire on the part of
the businesses in the field of regional
tourism to produce and develop together
strategies and subsequent plans of action
to present and sell a renewed, consolidated
(and more attractive, for the potential
tourist) integrated regional tourist product,
to national and international markets
- to reinforce in the minds of the entrepreneurs
the need to create a system which is in harmony
with the institutional players of the region
and public service, as well as an increased
ability to market the potential of each business,
in the context of promoting the entire region,
to journalists and opinion leaders.
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