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To develop:
- strategies and plans of action to develop
the presentational capacity and sale of
a renewed integrated regional tourism
product within national and international
markets.
- the capacity and the enterprise of the
players within the sector of regional
tourism, based on the food and wine sector
and the corollary of new tourism niches
(entrepreneurs, administrators, operators
and technicians) to reach these new markets,
to produce consolidation of the system
and to manage the phases of promoting
commercialisation.
- the capacity and the enterprise of the
regional food and wine tourism system
in presenting its own product (collective
and individual) to the managers and intermediaries
in the tourism field (journalists of specialist
press, tour operators, opinion leaders)
and to raise activity in this field through
encouraging others to follow suit.
- the capacity of boutique traders to
commercialise their product effectively
and the capacity of the hinterland to
promote commercialisation of an integrated
system.
- he capacity and the enterprise of the
players within the sector of food and wine
regional tourism and emerging tourism (entrepreneurs,
administrators, operators and technicians)
to reach the tourist himself, with activities
and strategies of marketing and direct
sales.
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